Have you ever wished for a tasty yet effortless breakfast to start your busy morning with? Your wish has just been granted! Belgian Boys, a brand renowned for their indulgent European-inspired treats, brings you their new line of on-the-go breakfasts. The launch is impeccably timed for the fall, when everyone’s rushing off to work or school, leaving little time for a sit-down morning meal.
Making Mornings Easier One Bite at a Time
Belgian Boys aims to remove your morning meals’ monotonous stress by offering you breakfasts that are quick, easy, and scrumptious. Their new line consists exclusively of grab-and-go options, available at Walmart stores all across the country. With this, you can give your mornings a sweet start with a lavish breakfast inspired by the European lifestyle.
Belgian Boys: More than Just a Breakfast Brand
At first glance, Belgian Boys may look like just another breakfast brand. However, behind the scenes, it’s a bustling company led by women, with a passionate team that has diligently worked on bringing to life the essence of European breakfasts. Founded by Greg and Anouck Gotib, the company has seen exponential growth with their lineup of microwave, toaster, and pan-friendly breakfast products that your whole family will love.
Belgian Boys offer everything from bite-sized pancakes to original Belgian waffles made in traditional Liege style with pearled sugar. They also make bite-sized chocolate chip pancakes containing Belgian chocolate and an improved version of original crêpes that are perfect for rolling and folding. To top it all off, they also have griddle pancakes which you just need to pop in the toaster.
The Grab-and-Go Breakfast That Packs a Punch
Never compromising on quality, Belgian Boys ensure all their products are made without any GMOs, artificial flavors, or preservatives. They’ve managed to transform their breakfast options into ultimate convenience with their new line. The line includes two favorite products, the ‘Bite-Sized Pancakes & Go’ and the ‘Breakfast All Day Box’, both setting customers back for only $4.98.
The ‘Bite-Sized Pancakes & Go’ is a deliciously melting pot of pancakes and butter in three flavors – Maple Butter, Belgian Chocolate Chip Butter, and Sprinkles Butter. Six mini pancakes that are ready in 45 swizzling seconds in the microwave promise a delectable start of the day. On the other hand, the ‘Breakfast All Day Box’ contains four mini Belgian waffles paired with either Babybel® cheese and dried cranberries or pure maple syrup and dried cranberries, which are ready to serve straight from the fridge with no heating required.
As per their CEO, the grab-and-go options have evolved from their customers’ feedback who have shown a demand for an even easier on-the-go solution. The new options are ultimate convenience with everything one would need in one package making them perfect for families who are always on the move.
Taste Test Verdict: A Multi-Faceted Experience
As someone who loves European food, I was excited to try Belgian Boys for the first time. The maple butter in the ‘Bite-Sized Pancakes & Go’ was abundant and the pancakes came out soft and chewy from the microwave. The smell was enticing while the flavor was balanced and not overly sweet.
In the ‘Breakfast All Day Box’, the mini waffles were super tiny which made for comfortable bites and were light with a subtle vanilla flavor. They beautifully complemented the tangy cheese and sweet cranberries, and everything tasted fresh. I appreciated the novelty of being able to grab one to work. These are certainly not the most healthy or cost-effective everyday breakfast choice but when you’re in a crunch for time, reaching for Belgian Boys’ grab-and-go breakfast will provide a fun, unique, and gratifying start to your mornings.
