The global craft glue market values at US$ 4,167.0 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 4.5% during the forecast period of 2024 to 2034. This growth has been largely driven by the widespread interest in DIY projects and art-related crafts, both amongst young and old alike. The demand for craft adhesives such as liquid adhesives, glue sticks, spray adhesives, and specialised adhesives for materials such as wood, fabric, and paper has notably surged.
The influence of social media has also played a significant part in the market expansion. Influential figures and artisan enthusiasts presenting their projects and techniques through various online platforms have fostered an increase in crafting interest. This, in turn, has resulted in a growing demand for superior craft adhesives that exhibit strong bonding characteristics and are user-friendly.
The craft glue market showcases a spirit of innovation, with manufacturers continually working on new formulas that emphasize safety, non-toxicity, and environmental compatibility. The rise in the attraction of the consumers towards water-based and solvent-free adhesives, which cater to eco-conscious consumers and parents seeking safe products for their children, is noticeable.
Distribution channels for craft adhesives include physical stores, specialty craft shops, and e-commerce platforms, providing consumers with easy access and a broad variety of options to choose from. Another area witnessing significant market growth is the education sector, as crafting activities that enhance creativity and fine motor skills among students form a part of educational programs.
The global craft glue market is projected to grow at a CAGR of 5% and reach US$ 6,471.3 million by 2034, creating an opportunity of US$ 2,304.2 million during that period. North America is a prominent region that could hold a market share of 7% in 2024 and PVA glue under the product type segment is estimated to grow at a 5% CAGR. This could create an absolute dollar opportunity of US$ 751.7 million between 2024 and 2034. Moreover, North America and East Asia are expected to create an absolute dollar opportunity of US$ 1,401.1 million.
Leading players in the craft glue market include 3M Company; Henkel AG (Loctite); Franklin International (Titebond); DAP Products Inc.; Gorilla Glue Company; Elmer’s Products, Inc.; Beacon Adhesives; Plaid Enterprises (Mod Podge); Faber-Castell; UHU; Araldite; E6000; Aleene’s, and other prominent players. These companies continuously invest in R&D to address industry-specific challenges and deliver tailored solutions that enhance competitiveness and customer satisfaction.
Recent innovations include Franklin International’s expansion of its manufacturing facilities with a new site in New Smyrna Beach, Florida in April 2021, to better meet the production demand for water-based formulations of caulk and sealants. In March 2023, Henkel launched Loctite® Super Glue Ultra Gel Control, featuring a precision tip for easy application, ideal for a variety of surfaces including wood, metal, and ceramics. In January 2024, Gorilla Glue introduced a new line of adhesives developed for crafts, aiming to cater to the growing DIY market.
In conclusion, the craft glue market is set for continued expansion, driven by rising consumer interest in DIY crafts, sustainable products, and innovative adhesive technology that enhances product offerings. It aligns with market trends towards eco-friendliness and safety.