Renowned sports hydration specialists BioSteel has unveiled its collaboration with UFC fighter Kevin Holland, a partnership that perfectly aligns with the brand’s ethos of encouraging the achievement of exceptional performance through clean, healthy hydration. As a result of the union, BioSteel will guide and support Holland as his official hydration partner over the next half a year, extending its assistance to potentially two forthcoming fights.
Holland’s ongoing ascendancy in the world of Mixed Martial Arts (MMA) will be fueled by BioSteel’s expert hydration support, which will be instrumental in managing peak performance during both training and actual contests. Sharing his excitement about the partnership, Holland highlighted how crucial BioSteel’s support is to his demanding training schedule, stating how the association is akin to striking the perfect one-two combination that keeps him energized and ready to put in powerful performances time and time again.
The partnership will enable BioSteel to effectively demonstrate its role in supporting elite athletes, with Kevin Holland’s rigorous training schedule, recovery routine, and fight preparations serving as key focal points. It will provide fans a sneak-peek into how BioSteel assists him during his highly demanding training sessions and fights through video demonstrations and social media challenges that highlight the critical importance of clean hydration in high-intensity sports environments.
This partnership extends beyond social media as it includes local community fitness events, hosted by Holland’s non-profit organization that promotes health and wellness, with BioSteel offering its support throughout.
Holland’s engaging personality coupled with his unwavering commitment makes him one of UFC’s most captivating athletes. His authentic connection with fans and relentless hard work will be crucial in extending BioSteel’s emerging presence in combat sports. This joint venture also aligns BioSteel with a high-profile athlete as he targets the burgeoning global UFC audience.
Echoing the sentiments, Holland’s coach, Justin Adams, applauded the partnership, emphasizing the harmonious synergy between BioSteel’s elite performance hydration and Holland’s insatiable drive towards excellence.
This partnership sets out to strengthen BioSteel’s status as the leading hydration choice for athletes, especially within the combat sports community. The distinctive approach to training of Holland, alongside BioSteel’s clean hydration products, is expected to inspire athletes, fighters, and fans to prioritize their health and hydration in their quest for success.
Additionally, this collaboration will introduce Kevin Holland to BioSteel’s podcast listeners where he will share his training routines, provide recovery guidance, and offer a glimpse into life in the UFC.
Highlighting the synergy between the brand and the famed fighter, Dan Crosby, the CEO of BioSteel, voiced his delight at the partnership. He pointed out the shared values and common goals between BioSteel and Holland, with both striving for peak performance in their respective fields.
As both BioSteel and Kevin Holland look forward to fostering a long-term relationship, they also anticipate the athlete’s association with BioSteel growing through innovative campaigns, content creation, and community events. The partnership illustrates the significant part clean hydration plays in achieving greatness. Apart from physical prowess, preparation, recovery, and hydration form a critical part of peak performance. Holland’s future UFC journey, powered by BioSteel, aims to inspire the next generation of athletes and demonstrate how staying hydrated is key for sporting success.
