The development of virtual fitness platforms has seriously transformed the global fitness industry. This is outlined in a recent scientific study, which presents new trends, drivers and opportunities related to the growth of the global market for virtual fitness until 2030. The main driver behind this significant growth has been an increase in research and development (R&D) expense on a global scale.
Several leading organizations in the industry were highlighted in this study. Major profiles included companies such as HealthifyMe, a health software company from India, and Fittr, an Indian fitness tech company. US organizations Peloton, Classpass, Crush Fitness, Daily Burn, CorePower Yoga, LLC, Aaptiv, and Wellbeats were also showcased.
The report describes virtual fitness as using advanced technology to provide a variety of online fitness services, such as training sessions, instructions, nutrition advice and recipes. In the face of numerous lifestyle changes and dietary shifts, physical fitness has grown in importance due to the increasing risk of chronic diseases. As we navigate the ongoing global pandemic, many people are replacing gym workouts with online virtual fitness classes, and this shift promises to continue driving market growth worldwide.
One significant update in the industry was the official launch of Squatz in September 2020. This platform enables fitness enthusiasts and professional trainers to connect, discover new training techniques, and share live in-person and virtual training sessions. The platform is available to users across multiple platforms, including iOS, Android, and desktop, allowing them to invite friends, find new ones, and connect with a community of expert trainers for interactive fitness sessions.
The broad market of virtual fitness is broken down into various segments, including different types of services offered (fitness classes, nutrition advice and recipes, fitness tests, instructions), the device types used (smart TVs, smartphones, laptops and tablets, and others), and the end-users (corporate, colleges, and universities, health clubs, and fitness centers, gyms, individual users, military, and hospitality).
An emerging trend in the virtual fitness industry is the increasing popularity of smart TVs and the growing attraction of virtual fitness among the older population. Additionally, current global conditions brought about by the ongoing pandemic have boosted the adoption of virtual fitness platforms by individuals.
Several factors are driving the markets, such as the increasing awareness of exercise and gym training to maintain weight and fitness levels. Also, the demand for advanced training, especially by the young population, has grown due to a popular trend to maintain a physically fit and muscular body.
Unique trends have emerged in the marketplace, including exercises without gyms and mindful exercising. Fitness challenges are also becoming a common way to engage users.
The virtual fitness industry continues to bring innovation, constantly finding new ways to transform physical activity spaces around the world. It is clear that our world is changing, and the fitness industry is changing with it. Technology has played a key role in this transformation, with virtual platforms providing new ways for people to maintain a healthy lifestyle with minimal disruption. This trend shows no signs of slowing down and is poised to bring even more exciting advancements in the years to come.
